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Lucky
Strike
Lights
Purchase
$13.00
10 packs, 200 filtered
Cigarettes
, King Size Box. (Tar - 8mg, Nicotine - 0.6mg). Made in Europe.
Lucky
Strike
is a brand of
Cigarettes
. The brand was first introduced in 1871 as a smoking mixture by R.A. Patterson in Richmond,
Virginia
. In 1916 it was introduced as a finished cigarette in a dark green pack by the American Tobacco Company.
In 1917 the slogan "It's Toasted" was used. The slogan simply described the manufacturing process in which the tobacco is toasted rather than sun dried, which substantially affects the flavor. Also the message "L.S./M.F.T." (
Lucky
Strike
means fine tobacco) was introduced on the package.
The pack was changed from green to white in 1942. In a famous advertising campaign that used the slogan "
Lucky
Strike
Green has gone to war," the company claimed the change was made because the copper used in the green color was needed for World War II. American Tobacco actually used chromium to produce the green ink, and copper to produce the gold-colored trim. A limited supply of each was available, and substitute materials made the package look drab. As a result, the white package was introduced, not to help the war effort as claimed, but to lower costs and to increase the appeal of their packaging among female
smoke
rs.
In the early 1960's,
Lucky
Strike
's TV commercials featured the slogan "
Lucky
Strike
separates the men from the boys....but not from the girls" set to music. Later, this type of advertising was prohibited, as laws restricting tobacco advertising forbade cigarette advertising to include any references that
Cigarettes
increased one's popularity, stamina, appeal, etc.
Later, when Luckies with filters were introduced in the mid 1960's, print and TV ads featured the slogan "Show me a filter cigarette that delivers the taste, and I'll eat my hat!" (usually sung to music on TV). Print ads showed
smoke
rs wearing hats from which a "bite" was supposedly taken, whereas TV commercials broke away from the
smoke
r who issued that challenge, then came back to show the same
smoke
r wearing a hat from which a "bite" was taken.
In 1978 and 1994, export rights and U.S. rights were purchased by Brown & Williamson. In 1996, filtered styles were launched in San Francisco, but it was not until 1999 that they were available all over the United States. This cigarette is made with Turkish tobaccos.
The
Lucky
Strike
logo was created by famous industrial designer Raymond Loewy, who also created the logos for Exxon and Shell. The logo later became a prominent fixture in Pop-era artist Ray Johnson's collages.
Lucky
Strike
was the sponsor of Jack Benny's television program in the 1950s on CBS.
Lucky
Strike
was also the major sponsor of BAR Honda in Formula One racing. The cigarette brand is also patronized in the anime Cowboy Bebop, where character Faye Valentine is often seen with one in her mouth. The logo also makes prominent background appearances.
An urban legend of
Lucky
Strike
's is that every one in a hundred
Lucky
Strike
Cigarettes
was actually a joint.