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"British Amerikan Tobakko Russia" updates design of packing Pall Mall



In October, 2008 «British Amerikan Tobakko Russia» restarts mark Pall Mall. The design of packing Pall Mall became brighter, taste of Cigarettes remained invariable. Pall Mall it will be restarted in all markets «British Amerikan Tobakko».

The first countries which have updated mark, steels Romania, Hungary and Czechia. Now the basic ruler Pall Mall includes three versions: Pall Mall with the maintenance of pitch of 10 mg and 0,8 mg of nicotine – in a red pack; Pall Mall with the maintenance of pitch of 7 mg and 0,6 mg of nicotine – in a dark blue pack; Pall Mall with the maintenance of pitch of 4 mg and 0,4 mg of nicotine – in an orange pack. Sales of new Cigarettes Pall Mall will begin across all Russia with the middle of October. Within the first month of sales of a pack new Pall Mall will be wrapped up in polypropylene with the image of old design, and in a pack the loose leaf informing consumers about changes will be placed. New packs will gradually replace a product of the old sample in retail. Restart Pall Mall will be supported by advertising in a press, points of sales, and also communications in cafe, clubs and restaurants. The global advertising campaign for support of restart Pall Mall was developed by the international agency Ogilvy (New York). For the Russian market the Russian agency Ogilvy Action was engaged in adaptation of campaign. Cigarettes Pall Mall are made at factory "Bath-JAVA" in Moscow. "Bath Russia" has let out Cigarettes Pall Mall Premium Blend in a new format In February, 2008 «Bath Russia» has started mark of Cigarettes Pall Mall Premium Blend which is executed in format Extra Kings new to family Pall Mall are Cigarettes of 94 mm. For Cigarettes Pall Mall Premium Blend has been specially developed a bag from the best tobacco which gives to taste of Cigarettes special softness. Pall Mall Premium Blend are started at global level. Russia became the first market where have appeared Pall Mall Premium Blend, within 2008 the mark will be started in other markets «British Amerikan Tobakko». Mark Pall Mall Premium Blend is presented in two versions: Pall Mall Premium Blend 7 with the maintenance of pitch of 7 mg and 0,7 mg of nicotine, Pall Mall Premium Blend 4 with the maintenance of pitch of 4 mg and 0,4 mg of nicotine. Sales Pall Mall Premium Blend have begun in February to 30 Russia largest cities, and after will reach national level. The offer is calculated on consumers of Cigarettes of an average price segment, the maximum retail price of Cigarettes Pall Mall Premium Blend makes 28 roubles. Cigarettes Pall Mall Premium Blend are made in Switzerland, at factory «British Amerikan Tobakko» in the city of Bonkur. «Pall Mall Premium Blend is a bonus offer for consumers of marks of an average price segment. Transition of consumers to More expensive marks of Cigarettes and growth of an average price segment became the reasons for start Pall Mall Premium Blend in the Russian market »– Natalia Pavlova, the manager of group of marks« Bath Russia».

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